The Big Risks Of Using Your Personal Email For Marketing

If you’ve stepped foot into email marketing territory, then you would be aware that email marketing can be a whole business all on it’s own. Which is why you need to start off on the right foot.

And the first step you should make is to sign up to a platform designed specifically for email marketing and avoid using your personal (eg. Gmail, Yahoo) account.

Why is email marketing important?

Email marketing is a great way for a business to stay top of mind with their customers. It helps to build brand awareness, can increase website traffic, builds relationships and improves sales.

Let’s talk about why you should never use your personal email account for marketing:

Your Messages Might End Up In Spam

If you are using your personal email address (Gmail, Yahoo etc) then you are running the risk that your emails will end up in the spam folder and will never be seen.

You Can’t Track Open Rates

Your personal email provider doesn’t have the ability to track who has opened your email and who hasn’t. If you can’t track your open rates, how will you know who is reading your emails?

You Can’t Track Whether Links Have Been Clicked

Your chosen email marketing platform will give you access to analytics, which will give you an excellent insight into what’s been opened, what links have been clicked on, how good your growth is and more. Your personal email account doesn’t give you any of these options.

Note the Anti Spam Laws

If you choose to use your personal email account to send mass emails, you could find yourself in violation of anti-spam laws. Email marketing platforms are always on top of these laws and will ensure that you are compliant as a marketer.

Bulk Sending is Messy

Most personal email accounts and most Internet Service Providers (ISPs) place a limit on the number of emails that you can send at one time. Once your email list grows, you’ll find yourself running into problems with your emails being delivered.

Business Branding for Recognition

When you sign up to an email marketing platform, you will be given the chance to brand your emails, which I highly recommend. Your readers will then know who the emails are coming from and are more likely to be opened.

Wondering how to grow your email list? You need to create a Lead Magnet!

You Need to be Professional

As a business owner, you want to look professional at all times. Sending in bulk from your personal email account is definitely NOT professional!

Management of Subscribers

What if someone requests to be removed from your list? When sending from your personal email, it can be difficult to stay on top of requests from people wanting to be removed from your list. Your email marketing platform will take care of this for you.

You Might Be Identified As A Spammer

Lastly, let’s talk about spamming. If you are identified as a spammer, your personal account could be shut down and you could lose all of your contacts. You do NOT want to be identified as a spammer – EVER! Plus, to make things even worse, your reputation as a business and marketer will be forever tarnished.

Best Email Marketing Platforms for Beginners

There are plenty of email marketing platforms out there, some paid and some free. Here’s a list of a few of the free ones that are great to get started with. Be sure to sign up for one of them if you’re just getting started.

Mailerlite

Free for up to 1000 subscribers and 12,000 monthly emails.

Mailchimp

Free for up to 1000 monthly emails.

Get Response

Free to try for 30 days, then paid.

Mailjet

Free for 1500 subscribers and 6000 monthly emails.

In a nutshell, if you’re considering email marketing, make sure you follow the right steps so that you can grow your list and make sales without using your personal email account.