There are so many different social media platforms out there, but you don’t need to be on all of them.
Instead, it’s important to establish WHERE your ideal client hangs out and be more visible on those platforms.
Ideally, choose 2-3 platforms initially and be consistent with posting and being visible. Once you have become established on these platforms, consider progressing to another that you feel will benefit your business.
You need to know your ideal customer demographic and also know your objectives.