Pinterest Terms and Definitions - DeeDee Creative


Pins are visual bookmarks. Each Pin you see on Pinterest links back to the site it came from, so you can learn more—like how to make it or where to buy it.  A Pin comprises of an image with a description and a link back to your website or blog post.


Content that is considered worth saving to Pinterest.


Someone who actively uses Pinterest.

Buyable Pins

These are products that you can buy right on Pinterest, without ever leaving the app.

Picked For You Pins

Pinterest will sometimes recommend Pins for you based on the boards you’ve created, the Pins you save or click on, and other stuff you do on Pinterest.

Promoted Pins

Promoted Pins are basically Pinterest Ads. Businesses can pay to have these Pins show up where you’d be more likely to notice them. The Promoted Pins you see are based on your interests and things you do on Pinterest.


Boards are where you save your Pins. Think of them as folders. You can make boards for anything and everything—save recipes to your Breakfast Recipes board, saved fashion ideas to your Workwear Fashion board and more.

Group Boards

Group boards are great for planning projects, brainstorming party ideas or simply sharing ideas with a group. All you have to do is add someone as a collaborator and you’re ready to start saving Pins together.

Secret Boards

Only you (and anyone you invite) can see secret boards. When you save a Pin to a secret board, it won’t show up anywhere else on Pinterest.

Home Feed

When you first log in to Pinterest, you’ll see your home feed—it’s a collection of Pins from the people, boards and topics you follow, as well as a few Promoted Pins and Pins we’ve picked for you.

Rich Pins

Pins with additional data saved right in the Pin. There are four types of rich Pins: Article, Recipe, Product, and App Pins.

Pin-It Button

Also known as a Save Button. When you see a Pinnable image on a website or blog, you might be given the option to Pin it to your own Boards. All you need to do is hover over the image, and a Pin-It or Pinterest Button will show (generally at the top left corner of the image). Click the button to save it to your most relevant board.