In today’s world, we have become dependent on social media for almost all aspects of our lives, so why not make full use of it to drive traffic to your blog or website? Learning how to increase your engagement on Instagram is one such challenge that can prove elusive to so many of us.
With more than 700 million active users, Instagram has quickly evolved from a platform sharing pics of your favourite meal to a place to grow your business and drive traffic to your website.
I began my second Instagram account in May 2017 with zero followers and by August I had more than 1k followers.
Let’s take a look at some strategies that have proven successful for me.
Research Your Hashtags
Hashtag research is so important. Many new Instagram users don’t like to use hashtags because they look spammy. It’s true that positioning your hashtag immediately after your caption can look spammy but it doesn’t have to be that way.
But what is the point of a hashtag? Hashtags are what Instagram users utilise to find content that they are interested in. Think of a hashtag like a library. By searching a particular hashtag, you will find other posts that fit into the same category.
Post No More Than Once Per Day
Many new Instagram users tend to post multiple times a day. Instagram is not like Twitter, it’s not necessary to post too often to remain in the feed. Posting just once a day can bring you plenty of engagement and new followers. By posting more than once a day, you risk looking like a spammer, turning off your followers and potentially losing them forever.
Utilise Instagram Stories
Instagram Stories are a great way to engage your audience without spamming them. Instagram Stories are a feature where you can share photos and videos that may not work well within your Instagram feed. Stories appear in a slideshow format and are only available for 24 hours.
Instagram Stories are a great way in which to share your day without the fear of overposting.
Engage With Your Audience
There are two ways in which to do this. Anytime someone leaves a comment on your post, reply to them. Don’t just give them a thumbs up emoji, actually continue the conversation with a comment of more than four words. Your audience will love it when you engage, plus you will appear “human”.
Your second way is to seek out accounts that resonate with you, whether they are your competition or someone you admire. Follow them, then like at least 3 of their most recent posts. Then leave a relevant and heartfelt comment on 1-2 recent posts. This will get the conversation started and you may gain them as a follower. Continue to do this each week and you may find yourself gaining new followers. Why? Others who regularly like and comment on that account will notice you and may become followers themselves.
Schedule Your Posts At The Best Time
Provided your Instagram account has been switched to a Business Account, you will have access to analytics. Analytics are super helpful, they will show you which posts have done well and why. It will also show you the demographics of your followers. Analytics will give you information on when your audience is most active, which photos are most liked, and what sort of content your audience is commenting on.
Add A Call To Action In All Captions
So many people add a caption to their post as an afterthought, but you should consider your caption as a valuable piece of real estate. You need to be using it to your full advantage to increase your engagement on Instagram. Take some time to create your story and explain what your post is all about.
It goes without saying, that most people need to be told what to do. So adding a call to action (CTA) in each of your captions is necessary. So, what is a call to action? Here are some examples:
- Double Tap If You Agree (this means like the post)
- Ask a question (eg. What’s your favourite book?)
- Tag a friend
Join An Instagram Pod
Instagram Pods are a great way to increase engagement. But, what is an Instagram pod? An Instagram pod is a private group of like-minded Instagrammers with similar audiences who are eager to increase their Instagram engagement and gain more followers. Instagram pods communicate with each other via Instagram Direct Messages (DM’s), or Telegram. Each time someone a member of the pod publishes a new post, they share it within the pod. The pod members will then click on the post, like it, and leave a genuine comment.
Instagram pods members communicate with one another via Instagram DM’s or Telegram. Each time someone in the pod publishes a new Instagram post, they share it in the group message thread. Each pod member will then click on the post, like it, and leave a genuine comment. This encourages other, regular followers to engage with the post too.
To Sum Up!
Like it or not, to become successful and increase your engagement on Instagram it’s necessary to be active and consistent. Hopefully, you will find these tips helpful and will soon find your Instagram engagement soaring.
Do you have any other tips on how to increase your engagement on Instagram? I’d love to hear them.
Want to learn more about Instagram? Join my course Instagram Apprentice. Learn hints and tips on how to increase your engagement on Instagram.