Want to know how to find the best keywords for Pinterest success? While gorgeous Pins are important on Pinterest, keywords on those Pins is even more important. So, what is the best way in which to search for relevant keywords?
Did you know that Pinterest is one of the most successful ways to drive traffic to your website? We all know that Google Search is No.1 when it comes to search engines, but Pinterest is also a search engine, therefor a great ( and in my opinion, easier) way to drive traffic to your website or Blog.
One thing you need to remember though:Pinterest is a Visual Search Engine, not a social media channel. Click To Tweet
So, while gorgeous Pins are important, keywords on those Pins is even more important.
Your audience is searching for you and your content and if you don’t use the right keywords, your Pins won’t be shown in the feed or in a search.
Simply put yourself in the shoes of your target audience. What keywords will they use when searching for your content?When you accurately describe your pin and use the proper keywords, Pinterest, in return, will help you by putting your pin in front of the right people. Click To Tweet
What Are Keywords?
Keywords are specific words that relate to your content or niche. These keywords will also relate to your Pin and the content it links to.
Your keywords will help you be found in Pinterest search, but also in Google search if used correctly. Yep, it’s true. Google now shows Pinterest Pins in their search!
How Do I Find The Best Keywords?
Pinterest has its own search bar and that is the best place to search for keywords. Simply key in a word or phrase that relates to your Pin and Blog Post and you will see some results in the dropdown menu.
To go more in-depth you can type in one keyword and press enter, and you will be provided with more keywords to help you out.
Short Tail vs Long Tail Keywords
Short Tail keywords are more general and contain just one or two words. For example – Personal Finance is a short tail keyword.
Long Tail keywords are more specific and are more niche-targeted. They also contain more words. For example – Personal Finance Tips For Women.
Where Do I Place My Keywords?
There are a number of places on a Pin where you need to place your keywords.
In The Image Name
Name your Image with a relevant keyword. When you upload your created Pin to your computer, name it with a relevant keyword. For example – PersonalFinanceTips instead of Image123.
On the Pin itself
Placing text on the Pin image itself gives it some clarity and makes it more appealing for your audience to share. When you create your Pin, add an overlay with the title of the Blog Post or what the Pin is all about.
In the Pin Title
Pin titles are a great place to put your keywords. A Pin title is bold, prominent text that provides context to your Pin. When someone sees your Pin in the feed, the Pin title will give them more clarity and more information.
A Pin title also helps the Pinterest algorithm to determine whether to display your Pin in the search.
Ensure that you are describing the Pin accurately. You have a total of 30 characters that are visible so use them wisely.
In The Pin Description
Your Pin description should contain keywords and brand name in the first paragraph. Be sure to use natural sentences that contain a variety of relevant keywords.
Be specific. Tell your audience what the Pin is about and what they will learn by clicking through.
No keyword stuffing!
Plus, adding a CTA (call to action) will help your audience, because it “tells” them what they should do when they visit your blog post or website.
Don’t forget to add some relevant hashtags at the end of your Pin description.
*You have 500 characters to use in your Pin description.