Crafting a Powerful Content Repurposing Workflow

A Step-by-Step Guide to Maximising Your Content’s Reach

Are you looking to enhance your content strategy and boost your online visibility?

Establishing an effective content repurposing workflow is key for any content creator or business owner who wants to expand their audience, save time, and strengthen their brand. With a solid plan, you can effortlessly adapt your content for various platforms without getting overwhelmed by the details.

Let me show you four simple steps to create a repurposing workflow that simplifies your process.

*Note that some links provided might be affiliate links, which means if you make a purchase via my link I may earn a small commission at no further cost to you.

Step 1. Identify your core content

Let’s kick things off with the basics. The initial step in developing your content repurposing workflow is to determine your core content first.

Your core content is the cornerstone of your marketing strategy and should resonate with your business objectives.

This might include a variety of content forms such as blog posts, videos, podcasts, Instagram posts, or any other content you produce. The possibilities are endless, so aim high and select what best suits your business.

Step 2. Choose which platforms you want to use

Let’s figure out which platforms are best for repurposing your content. Do you thrive on Instagram, or are you more at ease tweeting? Perhaps you enjoy hosting podcasts, or maybe video creation is your strength?

Your content repurposing workflow will help you to be more present on multiple platforms and allow you to reach a broader audience. However, it’s crucial to choose platforms that resonate with your target audience and support your business objectives. We need to ensure we’re engaging where your audience spends their time.

Here are some platforms to consider:

👉 Instagram: Ideal for visual content and quick tips.

👉 TikTok: Effective for trendy, concise videos that grab attention.

👉 Facebook: Suitable for longer discussions and audience interaction.

👉 Twitter: Great for brief updates and disseminating news.

👉 LinkedIn: Excellent for sharing expertise and industry insights.

👉 YouTube: A top choice for video content and instructional guides.

👉 Podcasts: Perfect for in-depth discussions and conveying your expertise in an engaging manner.

Step 3. Understand the specific purpose of your content

Now that you’ve pinpointed your primary content and platforms, it’s crucial to get deliberate with your content strategy. This involves understanding the specific purpose of your content on each platform.

Are you aiming to educate your audience? Entertain them? Or perhaps inspire them? Whatever your goal, it’s important to craft content that directly addresses their interests and needs.

For instance, you might aim to offer quick tips or inspiration on Twitter, whereas on YouTube, you could focus on delivering more comprehensive tutorials or thought leadership pieces.

Step 4. Getting organised and building your schedule

To keep everything organised, consider setting up a content repurposing calendar. You can make it as straightforward or detailed as you like. To get you started, your content repurposing calendar might feature:

👉 Your main content topic and its deadline

👉 The tasks for repurposing content and their respective deadlines

👉 The platforms where you’ll repurpose your content

👉 The intended purpose of the content on each platform

With a clear schedule, it becomes much easier to consistently repurpose your content across all platforms, ensuring there are no gaps or overlaps. Now, all that’s left is to get those content pieces scheduled and posted!

Fortunately, there are numerous tools and services available to help you schedule your content in advance, allowing you to concentrate on what you do best — creating exceptional content that your audience will love.

My Favourite Scheduling Tool:

Tailwind: Perfect for scheduling Pinterest Pins and Instagram Posts

Other Tools I Love:

ChatGPT: Great for mapping out your next blog post or helping you write your Youtube script

Styled Stock Society: Awesome images and videos for your social media campaigns

To Sum Up

Establishing a content repurposing workflow is crucial for any business owner who is eager to expand their reach and enhance their brand.

While the process might seem daunting, it doesn’t have to be. With careful planning and organisation, you can consistently produce content that engages your audience and supports your business objectives.

The key is to remain authentic to your brand and your audience. You don’t need to be present on every platform, but you do need to maintain a consistent, valuable presence. Let’s get started and boost your online visibility, one platform at a time!

Learn more about Content Repurposing HERE