While Pinterest is an amazing platform for driving traffic to your website or blog, it’s constant changes and updates can be frustrating. Using a variety of Pinterest marketing strategies is important.
Which is why it’s important to stay up to date with these changes and know how to implement them for a successful 2020.
What worked last month may not work as well today.
But in saying that, the new updates and new features will welcome a chance for you to implement and improve on.
Follow along for my best Pinterest Marketing Strategies for 2020, to help you to grow your audience, your traffic and your sales.
**This post may contain affiliate links which means I may earn a small commission if you click on them and make a purchase.
Audit Your Account
It’s always a good idea to give your account a refresh. Consider it a “Spring Clean”.
Auditing your account might mean cleaning up your Boards, updating your Bio, researching new keywords and more.
Assess Your Group Boards
While I know that there has been much talk about Pinterest doing away with Group Boards, I feel that there is still a place for them if used in the way they were originally designed.
- How many Group Boards are you a member of?
- Are they niche specific?
- Are you a member of Boards that Pin “all the things”?
- How many other collaborators are on these Group Boards?
I personally believe that Group Boards with fewer than 50 members is the way to go. Your Pin won’t get lost amongst all the others as quickly, meaning they are more likely to be seen and repinned. When someone shares your Pin to their own Boards, your Pin is then front and centre of an entirely new audience.
*Pinterest Top Tip – Avoid “general” Group Boards. They won’t do you or your content any favours.
How do you find which Boards are performing well?
Go to your Tailwind Dashboard > Insights > Board Insights. You can then check which Boards are performing well, how many repins you have, your engagement score and more.
Try Video Pins
Are your Pins getting very little or no traction? Try video Pins. Video Pins are very new to Pinterest, but those who are using them are getting a LOT of engagement. Video is SUPER popular right now. Whether it be a tutorial on Youtube, an IGTV video, or a Facebook Live. Pinterest is no exception.
So why not try a video Pin on Pinterest. A video Pin grabs your attention. It makes you WANT to click through to find out more. But in saying that, don’t give all of your secrets away on a video Pin. Give your audience a reason to click through.
Your video Pin should only be an introduction to what you are offering.
Try The New Pinterest Trends Keyword Tool
Pinterest has just released a new feature, the Pinterest Trends Keyword Tool. It’s a great way to research your keywords to find what is trending right now.
If you are a blogger or business owner, you are going to love this new tool, because if used strategically, you will drive more traffic to your website or blog.
Simply go to trends.pinterest.com to start.
**Note, this is currently only available to those in the US.
Take a look at how this works via my video tutorial.
Hashtags are not super popular with Pinterest, but they DO work. Be sure to add relevant hashtags at the END of your Pin description.
Keep in mind that hashtags on Pinterest are not the same as ones you would use on Instagram or Twitter. Your hashtags need to be niche specific.
Don’t go overboard with hashtags. A maximum of five hashtags at the end of your Pin description is recommended.
Create New Pins
Has your engagement dropped recently? Try creating newer Pins for your most popular posts. Use Google Analytics to assess your Top 10 Posts for the past month (or past 3 months or 6 months) and create new Pins for them.
There’s nothing better than a refresh!
You can also take a look at which posts were your most popular posts for the same time last year. This is a great marketing strategy to use, especially if you post seasonal content. Simply create new Pins for them.
I love to use Canva for Pin creation. Try Canva for FREE HERE!
Try Something Different
As I said earlier, what worked last month may not be working as well for you now. Which is why you should consider trying something different. Pinterest Marketing Strategies are important if you want to see continued success.
Don’t be that person who does the same thing over and over while expecting a different result.
Want To Learn More?
I have a FREE Pinterest course where I show you set up your Pinterest account for future success.
Take a look at IGNITE YOUR PINTEREST FREE CHALLENGE.
Want an in-depth Pinterest Audit from a Pinterest expert? Take a look at my Pinterest Audit offering.
I’d love to know, which Pinterest marketing strategy will you try?
Leave a comment below.